Exploring Awareness And Consumption Patterns towards Finger Millet in Tamil Nadu
A. Anisha Dr. K. Chandrasekar
ABSTRACT
This paper will examine the consumer knowledge, opinion and preference of finger millet-based food products in Tamil Nadu. The findings showed that the majority of respondents were familiar with finger millet, but a large percentage were unaware of its nutritional content. The consumption of finger millet was also low, particularly among people with non-communicable diseases (NCDs), thereby necessitating the need to sensitise the population on the health benefits of consuming this millet. Most of the respondents despite the differences in demographics indicated their pleasure in the consumption of finger millet. The product awareness of finger millet-based products in the local market was however low and the only products that were popular included bread, noodles and crackers. Product manufacturers should aim at strategic advertisement and promotion of nutritional and health benefits of finger millet to raise awareness and product consumption. Such initiatives would have the potential of increasing market penetration and promoting nutritious diets among the people.
Key Words: Finger Millet, Awareness, Consumption, Food Industry.
Read full article here
