A study on the Influence of AI in Today’s Digital Marketing Era
Dr. A. Vijayalakshmi
ABSTRACT:
Marketers are faced with new challenges and opportunities in this digital age. The aim of the study is to determine the influence of AI in Digital marketing to frame strategies and to adopt the principles of traditional marketing using the opportunities and challenges offered by digital medium. Digital marketing is the utilization of electronic media by marketers to promote the goods and sell it in the market. This paper focus on the importance of AI in Digital marketing for both marketers and consumers to capture and encounter their needs.
Keywords: AI, Digital Marketing, Strategies, Electronic Media, Effectiveness.
