A Study On How The Influencers In Social Media Influence Prospective Customers And Succeed In Closing Sales For Cosmetics Product
Ms. R. Rajeshwari
ABSTRACT
Social media is a web platform that facilitates the customers to share and exchange their views, ideas and feedbacks with a company without much difficulty and this helps the company in building their relationship and confidence among the various customer segments by addressing their problems and knowing exactly what their needs and wants are. The objective of this paper is to identify how these influencers boost sales by changing the attitude and mindset of women Consumers of all age towards a particular cosmetic brands. A systematic review of the literature on the efficacy of Social Media Influencers in influencing the younger generation as well as the middle generation with their interactive content were conducted. The study reviewed 25 publications in peer – reviewed journals between 2020 and 2025. The literature analysis exposed that there is value in the social media influencers like Instagram, Face book, Twitter etc. by attracting significant interest in a particular company’s cosmetic products. The findings revealed that how these influencers play a pivotal role in targeting right customers and influencing their decision – making process by posting high – quality content so that they feel more engaged and interesting.
Key words: Social Media , Influencer Marketing, Cosmetic Products, Customers, Sale
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